Pen C mini—創作者對話 shihyang changchien / 張簡士揚

Sorry, this entry is only available in 中文.

 

熱鬧的大稻埕商圈紅瓦屋灰磚道,『 只是ZISHI 』的神秘工作室就位於商店街上的皮鞋店後方,走進店內穿過陽光灑落的展間走廊,迎接我們的是帶著靦腆笑容的張簡士揚。

 

 

說到『 只是ZISHI 』大家不陌生的是它風格明確的品牌形象,濃濃的東方意象及傳統文化的意涵,老物新作是品牌發展的起源。無論是在自己商品或是合作品牌的形象營造,幽默風趣卻又不失分寸,張簡總能帶起一股風潮與話題。

透過品牌的特性與融合,我們能在張簡的作品中看見舊器物的新意象以及新事物的老靈魂,也能發現人們對於傳統文化展現的方式有更大的通容性與包容心。

 

 

Q :由商科、產品設計再到IP產業,除了喜愛繪畫的本質,是什麼促成你多方轉換身份去執行創作並建立品牌的方向?

A:要從我當學生即將畢業的時候講起,剛從產品設計系畢業設計產品大家都很強,當時的我就在思考自己的立足點,而我有一個和別人不一樣的地方就是我很喜歡畫畫,也畫得不錯,就開始想有什麼東西可以把圖像繪畫跟產品設計這兩個東西做結合。

 

 

想了又想,因為不想讓我的東西做出來以後是一個藝術品或是很難被購入的商品,希望以大家常用的東西做為出發點,所以我就開始研究生活中有沒有這樣的物件。後來發現了『 瓷器 』,他既是產品設計又兼具圖像繪畫的內涵,所以我就從這個角度去切入。

 開始深入研究陶瓷繪畫以後了解需要畫些什麼,市面上有很多陶瓷繪畫的東西,而我選擇『 青花 』這個載體,他不但富有東方文化的內涵,而簡單的顏色跟現代生活也比較有關係,因為現代生活顏色比較單一,不像過去需要五彩繽紛的色彩。

 

 

想以簡單素雅、耐看耐用這些方向為主所以才選擇『 青花 』。

 

 

Q:仔細觀察瓷器作品後,撇除上面的圖像繪畫,發現作品的外觀其實滿常見且復古的,是否曾經想過自己開發新的造型或更現代的樣式?

A:一開始我當然也希望設計自己的物件生產自己的造型,但後來跑去工廠實際考察後,發現工廠角落有很多不要的模具,我就想如果我再生產一個東西出來而我並不確定他到底好不好賣,會不會第一次打樣生產出來它就被閒置了,最後一樣被丟在工廠的角落裡。 

我就開始思考,是不是可以在這些模具裡尋找生產的靈感或是物件,因為那些不要的模具都是以前曾經被大量生產過又很紅的樣式,只是現在大家覺得形狀不好看或是覺得有點老氣,所以就不再使用了。如果我可以把它重新拿過來生產,然後我們在上面賦予不同圖像讓他有新的靈魂,或許也是一個不錯的方式。

 後來轉做Branding的服務案其實和這樣的概念蠻相近的,有些可能以前也是老品牌他想將它翻新,用過去品牌擁有的故事性再去賦予它新的設計或生命。 

 

 

Q:在你的作品及品牌的LOGO上,都能看見老虎的意象在其中,是因為老虎對你而言有什麼特別的含意嗎?

A:小時候第一次看到人家做壁畫就是在畫一些神象、老虎,以前在我們大寮的村子裡有一間土地公廟,裡面就有一隻很大隻的黑色虎爺,因為土地公的坐騎有些是老虎。

『 老虎 』比較親民,不像龍在天上飛比較有距離感,牠跟民間的故事也都有一些關連性。

 

 

Q:你的作品中有許多幽默詮釋東方文化的成份,與不同品牌合作的過程中,有沒有因此遇過什麼創作上的限制,又是如何打破限制成就每一次反應熱烈的成果?

A:在圖像方面其實沒有特別的限制反而會有一些設定,比如有些廠商想要人物穿古裝、有些想要穿現代服飾。

我們風格明確,客人選擇我們之前也都蠻了解我們的品牌特色,所以沒有給太大的限制,會來選擇『 只是ZISHI 』代表他們之前都已經清楚的了解過我們。

 

 

Q:在跨足產品、服飾配件、裝置、空間等品牌企劃後,有沒有哪些產業是你想碰觸卻還沒有機會接觸的?

A:其實蠻多的像化妝品、運動用品或是滑板用品(笑)。其中最想要的是滑板用品,我本身喜歡這樣的極限運動:滑板或是騎腳踏車,滑板它有著年輕和潮流象徵,所以一直蠻想要畫滑板,最好是有品牌的聯名,可以出限量版的產品。

 

 

Q:平時在執行創作時習慣用什麼樣的筆?對「慣用筆」有什麼樣的特質與功能的需求?

 A:我喜歡順的、筆頭有一點出水量讓線條可以有粗細變化的感覺,比較常用毛筆,像這款毛筆就可以讓線條自然的粗細粗細變化。

 

 

Q:平常包袋裡會有的物件有哪些?

A:錢包、鑰匙、筆記本、筆袋、ipad

 

 

Q:開箱使用PenC mini 後有什麼特別的感受?

A:我覺得工具控一定會超愛,很喜歡這種把手工具的夾具轉化應用到筆上的巧思,這樣一來就真得只要這支筆,接下來你不論你現在的心情是想要用水性鋼珠筆還是油性原子筆都只可以隨心所欲地更換筆芯,根本可以得諾貝爾獎了。

 

 

Q:如果用一位傳說故事中的人物或是動物去描繪「PenC mini」你會選擇什麼去詮釋它的特色呢?

A:看到 PenC mini 第一個想法是它很像山海經裡的何羅魚,這種魚它只有一個頭,卻有十個身體,哈哈哈。

 

 

張簡與夫人歐子。

 

 

 

 

專題人物  / 張簡士揚

instagram

採訪 / Ya Wen Chou

編輯  / Yen Tzu Liu

攝影  / Yen Chen Chang / Tan Kok Keong

 

Pen C mini—Content creator : Marco-Tsai

 

From creative director at an advertising agency to magazine art editor, and now as a design brands’ director. Marco Tsai has well utilized and applied his profound sense of styling into every bit of his daily routine and slowly infuses into his reader and followers’ life. 

 

 

Whether it’s the commercial projects, branding strategies, lifestyle presenting or even his Instagram account, Marco has always kept his vivid identity and the eye of an artist. These are not innate talents but from years of training in the creative industry. 

Apart from his role as a design director, Marco is also interested in photography, collectables of men’s accessories, and he has his point of view towards men wear and styling. From this interview, we would like to find out how Marco projects his full range of interest on to his work and his style.

 

 

Q: From advertising agency to branding company and one of the most iconic boutique stationery shop in Taiwan. They differ from business structure and strategy, but one thing in common – You’ve always worked as a designer. Were there any significant influences on you as a designer during these business transformations? Or were there any things in common among these jobs?

A: During my early years of working as an art editor, I was mainly dealing with a tremendous amount of graphic and wiring tasks, and I think this has become my foundation as a graphic designer. Speaking of so -I think all graphic designer should try a job as an art editor if one has the chance. It could help and train the logic of handling complex content from various perspectives. It will elevate the abilities to deliver appropriate copywriting, and visual design through the vast amount of the given practice from work.

On the other hand, – Branding requires a focus and consistency concept image. A brand can self sustain without any advertisement as long as it has the right products and a clear branding image. Some brands spend tons of money annually on advertising, whereas some spend almost little to none and still attracts people or press. The key is to build up a unique and robust brand content that differentiates one with others.  

 

 

However, advertising is only one of the factor when it comes to branding. After I started my brand, merchandise, and store, I realized that there are many things in detail that I’ve never encountered, such as promoting sales, dealing with customer and managing stocks. As I’ve started doing these myself, I get to obtain some key insights. It helped me with better understanding and relate to my client’s need when I’m designing their webpage, advertisement strategy, and brand. I would always suggest and aim for a marathon instead of a short term boost when it comes down to brand managing. A good advertisement is not necessarily to be the one that sold out all the products in the short run, but the one that directs the brand to its’ correct audience so that the brand can go deep and far.

 

 

Q: Among all the possible options for building up a unique lifestyle brand – Why a stationery shop?

A: We’ve always started from self-interest or the passionate love for some objects. Take stationery store – TOOLS to LIVEBY and tearoom – Liquide Ambré are the examples of my wife – Karens’ interests. The club – Staff Only Club originated from the passion of my business partner. 

As a designer, I’m solely interested in branding and graphic design, and I would devote myself in building up the business no matter what kind, as long as my partners trust me and give me the space to express my creativity. I’ve designed some of the packaging and products for the stationery store, and many other collaborating clients’ logo and packaging as well. 

 

 

Q: What do you have on your workspace desktop? What is the most frequently used tool?

A: My graphic drawing tablets, sketchbook, and my pens for drawing. They are needle-tip pen, rollerball pen, and my most frequently used pen are needle tip marker from SAKURA Pigma MICRON. They come with various tip width, and I am writing the widest one. They are not expensive and performs exceptionally well. 

 

 

Q: Besides fashion and styling, photography is one of your interest. Would you dress up in a typical style only to match the theme you plan to shoot? What are the things you shoot most frequently?

A: Sure, I would dress up accordingly to the place we’re visiting and the theme we plan to shoot. I knew we have an interview. Therefore, besides dressing up, I’ve also displayed my studio for your photography team; they are all part of the curation. 

Speak of photo shooting. I’ve been obsessed with it since I was still a student. Back then, I mainly shoot models that I made. Like it, for now, they are mostly images for our branding, lifestyle and our products. I handled most of the branding image for TOOLS to LIVEBY and Liquide Ambré. If we went on for travelling, I’m usually the one who takes care of photo-shooting for everyone. To me, photography has become a channel for me to express my creativity. 

 

 

Q: Tell us about your collections, and what are the things that you usually carried with you in your bag?

A: I have an array of collections of vintage clothing, watches, glasses, cameras, magazines, and I’m also interested in some of the sculptures and furniture from the 50s and 60s. These are not only collections but also things I would use. I drive in vintage cars, the glasses I have here were found during my travels in France, the U.K, Japan, and the U.S. Sometime I’ll have to restore them before they can be worn, like this watch. 

 

 

Q: Due to your professional practice and business at TOOLS to LIVEBY, we believe you’ve had the chance to try out different pens. After using PenC mini for the awhile, what are your thoughts?

A: Usually pens are made in plastic or wood. However, PenC mini has a metal, sandblasted texture to it, and It is not commonly seen in pens. Size-wise, I would prefer the PenC classic, mini is more suitable for daily carry. 

 

 

Q: What kind of refill will you use with PenC mini

A: I would have a rollerball type of refill. It’s has a plentiful of ink, and it’s easier to control when drawing.

 

Q: If using PenC mini as one of your inspiration for clothing style, what will you recommend? 

A: I think people like architects will like this pen. Design-wise, it feels highly engineered, and people with logical or structural thinking will love this pen.

 

 

 

 

 

GUEST  / Marco Tsai

cofounder of –

stationery store – TOOLS to LIVEBY

tearoom – Liquide Ambré

club – Staff Only Club

 

instagram

HOST / Ya-Wen Chou

EDITING  / Yen-Tzu Liu

PHOTOGRAPHY  / Yun Cheng

 

Pen C mini—創作者對話Haihao Wen/溫海豪

Sorry, this entry is only available in 中文.

溫海豪,產品設計背景同時也是Fyber Forma合夥創辦人之一。工作與生活間拿捏的平衡恰到好處,私下的他熱愛旅行、美食,熱衷於左手臂刺青。

以品牌負責人的角度來看生活與創意,除了著重品味、獨特性之外,同時也重視實用面向。透過此次訪問,海豪與我們分享了他的工作型態與生活樣貌,透過「筆」記錄工作、點綴生活。

在朋友眼裡的海豪,雖然外表看起來帥氣冷酷,但其實是個悶騷活潑的人,喜歡旅行、露營,像個大男孩一樣和朋友一起瘋一起玩;而生性溫和的他有一個可愛的女兒,從他看著女兒的眼神裡能夠看出他溫柔敦厚的性格,完全和外表與左手刺青呈現的距離感形象截然不同。

說到刺青,其實小時候的他是個中規中矩的孩子,長大後因為某些機緣開始愛上了左手刺青,因此讓他帥氣外型更添一些霸氣。

在工作上,海豪需要與廠商及銷售通路接觸,透過出眾的溝通能力,使得品牌在運營上如魚得水,由台灣一路發展到國外市場,讓Fyber Forma 成為家喻戶曉的包袋服飾品牌,在小眾市場殺出一片血路。

 

Q:身為品牌合夥創辦人,你主要負責哪一個部分?

A:我主要負責公司帳務、業務以及廠務等,簡單來講就是除了設計與行銷之外,大部分都是由我來負責。

 

 

Q:在創業後你在哪些面向的思維有明顯的變化?

A:創業前都覺得有一個好設計就能成功,把所有心力都投入創意發想與設計上。但創業後發現,好設計只是基本,僅佔了品牌營運的30%左右,行銷是最吃重的工作項目至少有50%,剩下的20%則是時間與成本控管。

設計師對於設計出來的商品絕對不會100%滿意,永遠都修改不完,但一定要在時間內完成當下可接受的外觀,並在成本內做出可接受的品質,未來再慢慢改良與進步。

 

 

 

Q:工作中你的必備物件是什麼?

A:筆電是最常用的,對於一天要喝兩杯茶的我,一個好水杯也是很重要的。另外特愛收集小物、轉蛋跟奇奇怪怪擺設品,所以好的置物盤是辦公桌上的療癒空間,目前置物器皿是使用蛋造及岸頭的商品,最後則是一隻好寫好用的筆。

雖然已經很少在畫圖設計了,但文書作業、開發票等等的事情非常多,離開電腦的短暫時光,用一支好筆完成一件事情是很重要的呼吸空間。

 

 

Q:外出時除了隨身攜帶自家Fyber Forma的包包,還有哪些是你必備的東西呢?

A:手機、鑰匙、錢包、菸還有口香錠、衛生紙以及記事本與筆。

 

 

Q:開箱使用Pen C mini後,讓你印象最深刻的部分是什麼?

A:除了扎實的手感,多角度的切線讓握感提升外。最喜歡的就是適用於市面80%以上筆芯的筆槽設計,方便套用每個人所習慣使用的不同筆芯。而簍空的筆桿可以清楚看到水量多寡,也是金屬筆少有貼心的設計。

 

Q:如果Pen C mini是一個人,你會如何形容他/她?

A:應該會是一個貼心的英倫紳士,外觀西裝筆挺,穩重卻在細節處展現細心與溫柔。

 

 

專題人物 / 溫 海豪

instagram

email

 

Pen C mini—Content creator : Yen-An Chen

I’ve been knowing Yen-An for over ten years now. We were classmates back in college, and we’ve even flown to the UK on the same flight together for our master program. After finishing our degree – I choose to temporary stay in the UK to work as an in-house product designer. However, Yan-An left for Holland to continued on his journey of self-exploration. As to how I remembered, Yen-An has always kept his vivid and creative personality and hobbies. Although they may have swift from time to time, they all seem to be traceable in some sort similarities. Over the years, We’ve met up in various of timing: during school, travelling, exhibitions or at work, and we’d shared creative ideas of our latest project or any exciting things. 

 

Yen-An, Chen is an Industrial designer/soldering iron artist/photographer and a hand-poke tattoo artist. While being multidisciplinary in his practice – he is also an antique collector and a woodwork hobbyist. Yen-An had even hand-carved his tattoo tools from his scavenged timber collection. Despite his wide variety of professional practice, his passion for art and drawing remains the same throughout these years. He documents every bit of life with his camera and pen. 

 

Q: While working as an Industrial designer, you are rational and precious. However, while working as a photographer, you are much more sensitive. How do you swift from many different roles?

A: I like to learn new skills and especially exciting things. My first attempted for filming making was the video that I made for my design brand. 

I noticed that while I was working as a designer on my brand, there were very few interactions among us and other similar brands. However, when I start filming for others, they were much more willing to share their stories with me. After I started doing tattoos, my clients would share much deeper or private things with me due to the trust they had in me. I appreciate addition value of what my job brought me and the idea of changing the perspective on how we look at a thing from a different point of views.

I benefit from encountering different people and broaden my views through their exciting stories. I took that as my advantage when looking at my job tasks. Take film making as an example – I know how important it is to present a product from its core value, but somethings being too rational could be a bit boring. I would spice up the content with some inspirations that I’ve obtained while meeting different people. I would try to have the right mix of rational and sentimental according to whom I’m telling the story. 

 

 

Q: Tell us a bit more about your woodwork and collection, or the hand-poke tattoos. You’ve made your own tools, don’t you? How did you start doing this from zero?

A: I started from filming for a tattoo artist, and after completing 2 videos for him. I can’t help myself to ask and try for myself. He taught me the basic techniques of how to handle the needle, and also he explained along while showing the skills by re-tattooing on my old tattoos. I quickly turned to google and bought a set of tools and start practising on artificial skin. However, the material feels unrealistic, and I soon got bored with it, and finally, I had my first try on a human body. Of course, I was my first client. During that time, a lot of friends came for tattoos, and I posted my works on my Instagram, and eventually, I had about 70 to 80 tattoo works within six months. I was lucky and surprised when I was invited from a Taiwan-based tattoo studio to attend their pop-up event as a tattoo artist when I travelled back to Taiwan.

Besides tattooing, I have been continually working on wood soldering iron art and sketching animal specimen or anatomy since 2012. I’ve volunteered at the Holland National archaeology museum to draw for their academic research and specimen collection in 2015. The vast amount of drawing or sketch practice had much supported my technique in tattooing, and I felt proficient with the similar concept of drawing with a pen-like tool.  

 

Q: You’ve been travelling around the world a lot and work as different professions. Is there anything that’s a “must” or you would take with you during travel? 

A: A camera, a pen, and a folding knife.

I’ve gone on road trips in the U.S in 2017 and 2018, and they were both for one and a half month long. We drove from north to south and east to west. Those trip changed me a lot, and I’ve learned not to be too attached to the materialized world. I tried to have my lifestyle as free and as minimal as possible. I usually carry a small folding knife when we went on camping, and I would have my camera to document inspiring things and a pen to write them down.

 

Q: Since a pen is such a key role in all of your practices or professions. Anything particular traits that you would expect from a good pen?

A: I like a pen with a decent weight, and I use a lot of fine liners. For example, I use the needle tip pen for most of my sketch and detail drawings. But most importantly, a good pen should look good.

 

 

Q: After using PenC mini for a while, what are your thoughts?

A: As a product designer, too. I would expect a product to have some surprising details, and I like the PenC mini’s magnetic cap. The click sound when capping the lip is so satisfying that I can’t help playing and fidgeting with it. The weight is decent and balanced, and the edgy profile is excellent for stabling the pen on the tabletop. The overall size is also compact for travel carry. 

 

Q: If PenC mini were a person, how would you describe him/her?

A: A very refined, organized, rational, and good liking person. As a pen used daily – I like how the coating one the edge gradually worn-out, and the pen become something unique and personal. 

 

 

GUEST / Yen-An, Chen

Instagram

email

 

HOST / Yen

Designer and co-founder at ANTOU and Yenchenyawen. Passionate about design, gaming, aliens and UFOs.

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